This 90's video for Facersize went viral a couple years ago and everyone made fun of it. Turns out, face yoga is a thing and it's good for looking younger!
They say 20 weeks of these excersizes showed firmer skin, fuller upper and lower cheeks.
More details and a description on which facial excersizes to do are here: https://news.northwestern.edu/stories/2018/january/facial-exercises-help-middle-aged-women-appear-more-youthful/